What is the impact of Social Media?

 

3.42 billion are active Internet users,
that is a 46% of the entire population.
2.31 billion use social networks
that means that a 31% of the population are on Social Media)
3.79 billion are mobile users
(27% of the population).

How are these numbers affecting your company?

The main key to understand how to deal with this fact is to be conscious that consumers are now connected to anything, anywhere, anytime, and if they don't like something, they make the entire world know through social media in the blink of an eye. Consumers are now more powerful than ever before and that's why you can't treat them like a number anymore, but as a real person.

 

That means, STOP THINKING ABOUT SELLING
AND START THINKING ABOUT REACHING TO PEOPLE.

How should your business act?

The key factor lies in user experience

People need to be at the heart of your strategy because when it's not, it's a problem.

These are the 4 rules you should stick on:

Be yourself
Stop trying to sell
Engage with your community
Give emotions and you will get feedbacks